4th November 2003
Neville Staple, legendary Ska front man best known for his work with
two tone greats The Specials‚ has today announced the launch of Rude
Wear Fashions‚. Neville is currently on tour and producing a new Album,
and A live DVD follow.
He is currently in rehearsals with his All Star band who are
performing at the VIP party of the MTV EMA‚s on 6th November
and will be joined by former band members, Lynval Golding, Roddy
Radiation and Jerry Dammers, along with the Beats Ranking Roger
and 60‚s Icon Donovan.
RUDE WEAR will be announcing the launch of its 2004 winter range
at the MTV EMA‚s in Edinburgh.
Rude Wear will be headed by Entertainment and Music Executive
Barry Sanders along with fashion experts David Gold and Neil
Wiseman, with a line of clothing covering Suits, Jackets, Polo
Shirts, Sweat Shirts and T Shirts. The range is aimed at both
the fans of Ska and the current youth culture of today.
The two-tone image of the late 1970‚s and early 80‚s was based
around racial unity at a time when there was much racial tension.
The clothes and the image of this time was very much seen as
a cult, Rude Wear fashion in looking to celebrate 25 years of
Ska in 2004 and the resurgence of the Music as with Neville,
Madness, No Doubt and many more bands, it was felt time to launch
a range that no only was attached to the music but was also updated
and cutting edge for today‚s market place.
Neville commented "it‚s really great to see this type of
clothes will soon be in shops again and maybe the kids will again
walk down the street looking smart and trendy, no seriously the
guys at Rude Wear have done a fantastic job and we have been
working on this now for many months in order to bring together
the music and the fashion once more.
"It has been an absolute pleasure working with Neville
and his management team on the designs of this new range" David
Gold said, David is head of Sales at Rude Wear and went on to
say "we hope to have our first range in the shops by no
later than the end of February 2004, we have had an absolutely
amazing response especially from the European and American markets
and we hope to have the product presented to our UK and Irish
customers in the next few weeks. We started this as fans really
of the music from our youth but since the order books have filled
up we are now taking it very serious and are already looking
at a further range for late 2004 and 2005."
Along with creating his own fashion line, Neville recently formed
a partnership with Alchemy Entertainment to create Rude Boy Music,
his own record label, with a focus on Roots music. This label
will not only release Neville‚s archive material and new recordings,
but will also allow him to sign new and up coming talent. Giving
Neville a chance to work with the Ska legends of tomorrow.
For further information please contact:
Barry Sanders ˆ Rude Wear Fashions
Tel: +44 (0) 20 8523 0822
Fax: +44 (0) 20 8531 6630
Barry.Sanders@entertainmentsales.com
Jason Rothberg ˆ Neville Staples Management
Tel: 0034 971 829 314
jason.rothberg@rocknroadrally.com
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